Shell Livewire aims to support and encourage young entrepreneurs. The goal of the campaign was to drive people to their website.

After providing a range of creative options to meet the goal, Reddishpink created mass audience media - Posters, Direct Mailers, Online adverts, and mini-cards that were distributed through job cantres, Universities, Colleges and (yes, really) washrooms - UK wide. We provided ideas, planning, strategy, graphic design, print, distribution services to Shell. The campaign was so successful, Shell rolled it on for another year.

Media produced: Posters, Flyers, Direct Mailers, online ad's.